On November 26, 2025, GREENSIDE successfully convened a company-wide launch conference themed "Unite Consensus, Embark on a New Chapter". More than just a review of the company’s development journey and an outlook on its future direction, this conference marks that GREENSIDE’s corporate culture building has officially entered a new phase of full-staff participation and systematic upgrading, laying a solid cultural foundation for the company’s next phase of high-quality development.

Why We Gather: Initiating the Chapter of Cultural Co-Creation
From its humble beginnings as a startup team to an influential enterprise in the plastic home storage sector, GREENSIDE has increasingly recognized that a clear and deeply rooted corporate culture is the core cornerstone supporting the company’s sustainable development and long-term success.
Kicking off the conference with a review of the company’s growth, founder Francis stated: "Our culture has always been rooted in the shared vision upheld by the founding team — 'To become a company that creates and delivers happiness'." However, as the company steps onto a broader international stage, faces intensifying market competition, and welcomes more new members, it is imperative for us to collectively reflect: How can we ensure every employee feels a sense of belonging and happiness at GREENSIDE as we expand our scale? What spiritual core must we uphold? What behavioral norms should we collectively practice?
Guided by these reflections, the core objective of this conference is clearly defined: to fully launch the upgrading and co-creation of corporate culture, transforming culture from mere slogans into practical guidelines integrated into daily decision-making, collaboration, and innovation.

Where We Are Heading: Shaping the Future with Shared Values
The significance of this corporate culture launch conference lies not in issuing a set of rigid rules, but in sowing a seed of collective reflection and co-construction. We firmly believe that the vitality of culture does not stem from the perfection of written documents, but from the understanding, recognition, and practice of every team member. To this end, the company has specially selected The Kyocera Philosophy by Kazuo Inamori, the "Saint of Japanese Management", as the starting point for collective reading and reflection. This book is not intended as a dogma to be blindly followed, but rather as a mirror that inspires us to reflect on our own work and values. The company has distributed the book to all employees and sincerely encourages everyone to engage in in-depth reading and contemplation in conjunction with their job responsibilities and daily practices — whether it is gaining insights into user needs during product development, improving service experience details in customer support, or removing process bottlenecks in cross-departmental collaboration, these specific practices are valuable soil for us to explore culture and elevate our cognition.
Over the next 70 days, various forms of cultural discussions will be promoted across the company, including departmental seminars, cross-functional exchanges, and case collections. Every member is expected to participate, and all voices will become an important part of building GREENSIDE’s future cultural system.
We plan to officially converge the insights and wisdom from all employees by February 11, 2026, to collectively refine the mission, vision, and core values that truly belong to us. This is not only the establishment of a corporate culture, but also the laying of a solid and profound cultural cornerstone for the company’s long-term and sustainable development in the future.

Our Vision: To become a company that creates and delivers happiness
We firmly believe that an outstanding enterprise is not only defined by providing high-quality products but also by its ability to convey warmth and value to society, customers, and employees. The underlying goal of this cultural co-creation is to build a cultural system jointly defined, believed in, and practiced by all employees, making "happiness" the backdrop of our work and the direction of our progress:
When serving customers, we uphold professionalism and sincerity to earn trust, and gain a sense of achievement in every interaction;
When facing challenges, we unite through mutual support and collective responsibility, achieving growth through every breakthrough;
When embracing the future, we forge ahead with clear goals and firm steps, fulfilling value through sustainable development.
We aspire for every GREENSIDE member to find a sense of belonging, accomplishment, and intrinsic motivation to move forward in a cultural environment rooted in responsibility, innovation, and collaboration.
Conclusion
This launch conference is both a sincere invitation to all employees to actively participate in cultural co-construction and a solemn commitment — the future of GREENSIDE will be jointly penned by each of us.
The path lies beneath our feet, and the journey has begun. Let us march forward hand in hand, and in the spring of next year, collectively harvest ideological resonance and actionable outcomes, witnessing a more united and compassionate GREENSIDE.
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